22 June, 2006Google tests new cost per action advertising
Google confirmed it is testing a new online-ad system in which advertisers pay only when their ad leads to a purchase or a sales leadhttp://news.zdnet.com/2100-9588_22-6086846.html?tag=zdnn.alert
14 June, 2006
Google gets bard!
Google has launched a website devoted entirely to the Bard that allows users to browse through the full texts of his 37 plays. Readers can even plug in words, such as "to be or not to be" from "Hamlet," and immediately be taken to that part of the play.http://news.zdnet.com/2100-9588_22-6084018.html?tag=zdnn.alert
5 June, 2006
Google has 77% of the UK search market
The latest analysis from Hitwise, the leading online competitive intelligence service, reveals that Yahoo!’s share of executed UK searches has grown to be tied with that of MSN. Yahoo! Search and MSN Search each powered just over 7% of UK internet searches in the four weeks to 20/05/06 (combining the UK and .com search properties). Google continues to dominate the sector, recording 77%.In the US, Yahoo! Search is a stronger competitor. Amongst US internet users, Google.com powered 59% of all searches, compared to Yahoo! Search at 22% in the four weeks to 20/05/06 May 2006.
http://www.hitwise.co.uk/registration-page/hitwise-uk-search-update.php
1 June, 2006
US’ online advertising revenues grow 38% for the 1st quarter
Online ad revenues in the USA soared to a record £2.1 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).http://www.clickz.com/news/article.php/3609951
30 May, 2006
US’ Internet advertising surged 38 percent to a record $3.9 billion in the first quarter of 2006
According to a report by Forrester Research and Shop.org's annual State of Retailing Online study.http://news.zdnet.com/2100-9588_22-6077997.html?tag=zdnn.alert
25 May, 2006
‘US Online Sales are forecast to increase 20% during 2006, to £114 billion
These are the findings from the Interactive Advertising Bureau and PricewaterhouseCoopers. Online advertising is the US’ was worth an estimated $12.5 billion in 2005, up from less than $1 billion in 1997.http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=43747
23 May, 2006
Google grows its US’ market share for the ninth consecutive month
Google gained market share in the US’ for the ninth consecutive month, according to comScore Networks' qSearch analysis for the month of April, achieving 43.1% of the US’ search market. Yahoo was second with 28%, and MSN third with 12.9%.http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=43671
18 May, 2006
UK search marketing industry grows again
The UK market for paid search (also known as ‘pay per click’ marketing) is estimated to be worth £1.26 million by the end of 2006 according to leading online analysts, E-consultancy (www.e-consultancy.com). This figure looks set to rise further, as although up to a quarter of all media consumption is now online, according to the IAB (the internet advertising bureau, www.iabuk.net), online advertising currently only accounts or around 8% of the total advertising spend in the UK.
16 May, 2006
Internet is replacing travel agents, says Thomson
Thomson is now selling 50% of its holidays and flights online and says the internet is replacing agents as the most popular way to book travel.
http://www.travelmole.com/stories/108752.php?mpnlog=1
9 May, 2006
How deep Is the online advertising well?
An interesting article in CNET News concludes that there is significant growth to be had in the online advertising sector. Pointing at the role multinationals such as Ford and Nike have in further boosting the sectorhttp://news.zdnet.com/2100-9595_22-6069983.html?tag=zdnn.alert
6 May, 2006
Online advertising in China to reach £540 million by 2007
Online ad spending in China has been growing by more than 75% annually for the past 3 years.http://blogs.zdnet.com/ITFacts/index.php?p=10813
8 May, 2006
Yahoo prepares to do battle with Google
After two years development and tens of millions of pounds, “Project Panama’”, Yahoo’s new advertising software is set for launch this summer.
5 May, 2006
Paid search marketing increasingly important, outperforming banner advertising
According to just released US’ comScore qSearch data, and analysis and commentary by comScore, Peter Daboll, President and CEO of comScore Media Metrix, said "With the number of sponsored clicks representing a significant driver of search engine revenue... approximately 11.4 percent of Yahoo! and 11.8 percent of Google's searches resulted in a click on a sponsored ad. These click-through levels are substantially higher than those seen with traditional banner ads..."http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=060505
24 April, 2006
Click fraud less than expected
The average click-fraud rate across search-advertising industries is around 14%, substantially less than the expected 20% to 35%, according to a new report.http://www.informationweek.com/story/showArticle.jhtml?articleID=186700544&cid=RSSfeed_IWK_Internet
20 April, 2006
Google’s revenue rises beyond expectations
Google's first-quarter revenue rose nearly 80 percent to £332 million.http://news.zdnet.com/2100-9595_22-6063390.html?tag=zdnn.alert
18 April, 2006
Easy Jet is the most searched for UK travel term
Across the travel sector the top 20 search terms were: easyjet, ryanair, cheap flights, expedia, british airways, thomas cook, travel insurance, easy jet, travelodge, flights, national express, cheap holidays, ryan air, bmi baby, thomson holidays, flybe, bmi, lastminute.com, bmibaby.http://www.travelmole.com/stories/108306.php?mpnlog=1
17 April, 2006
15% of people searching on a brand do not go to the company’s website
After searchers type in a brand-name query on a search engine, only 85 percent end up at that brand's Web site, while the rest are diverted to competitor's sites, comparison shopping engines and affiliates. That's according to a new study released by Hitwise, which undertook the research after determining that 75 of the most popular 100 searches in February involved trademarked brand names.
http://www.clickz.com/news/article.php/3599281
13 April, 2006
Google powers 75% of all UK Searches
In the 4 weeks of April, Google powered by far the most searches with 74.8%, followed by MSN.co.uk with 6.7%, [up to 7.8% if including MSN.com] and Yahoo UK & Ireland with 5.7% [7.5% including Yahoo! Search]. Ask UK was 4th with 5.4% [5.6% including .com]. Together these ‘top four’ were used in 95.7% of searches.
31 March, 2006
‘US court rules in favour of the use of branded keywords
In a decision that some analysts say directly contradicts earlier decisions, a US’ federal court ruled this week that the purchase by Canadian pharmacies of search engine keywords using the name of rival Merck's "Zocor" cholesterol reduction drug does not constitute trademark infringement.
http://news.zdnet.com/2100-9588_22-6056754.html?tag=zdnn.alert
23 March, 2006
Online air bookings outstripping offline for first time – Amex
American Express forecasts that 58% of flight bookings will be made online
http://www.travelmole.com/stories/107980.php?mpnlog=1
17 March, 2006
Google enjoyed 41.4% of all US’ searches in January
Yahoo was in 2nd position on 28.7%, and MSN 3rd on 13.7%.
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=060317
8 March, 2006
Online adopted by 80% of US’ advertisers
Print and TV/Radio both lose share as paid search is set to grow by 26% in the US’ this year.http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=060308
1 March, 2006
Microsoft to launch a search engine better than Google’s in six months
"What we're saying is that in six months' time we'll be more relevant in the U.S. market place [and the UK] than Google," said Neil Holloway, Microsoft president for Europe, Middle East and Africa."The quality of our search and the relevance of our search from a solution perspective to the consumer will be more relevant," he told the Reuters Global Technology, Media and Telecoms Summit.
http://news.zdnet.com/2100-3513_22-6044803.html?tag=zdnn.alert
24 February, 2006
Yahoo! modifies trademark keyword policy
Yahoo! Search Marketing has begun notifying US’ advertisers that they will no longer be allowed to bid on competitors' trademarked keywords beginning next week.http://www.clickz.com/news/article.php/3587316
21 February, 2006‘US Pay-Per-Call Market Worth £2.1 Billion By 2010
The pay-per-call market will more than double each year for the next five years, with revenues surging to £2.1 billion by 2010, according to a new forecast by the Kelsey Group.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=40022&Nid=18569&p=322934
15 February 2006
Eighty percent of ‘US companies now advertise online
Outsell, a ‘US research firm’s annual ad spending study, released yesterday, found that among 1,200 advertisers surveyed with a collective ad budget of £1.4 billion, four fifths are using or will use online advertising this year, and it forecasts that will jump to 90 percent by 2008.
http://medialifemagazine.com/artman/publish/article_2853.asp
07 February, 2006
Google blacklists BMW.de
Google has blacklisted BMW.de after the carmaker violated the search giant's guidelines by using a technique that could artificially boost its search engine rating, according to a Google engineer.http://news.zdnet.com/2100-1009_22-6035412.html?tag=zdnn.alert
02 February, 2006
‘US Keyword Prices Down for Selected Industries
As more and more advertising money enters the search arena, overall prices in the online keyword auction have stabilized, helped by increases in the inventory of keywords and phrases, tells the recently released Fathom Online Keyword Price Index" (KPI).http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=060202
02 February, 2006
Search engines still have huge potential for travel say experts
Despite a widespread belief that search engine optimisation has reached its peak Hitwise director of research Heather Hopkins says, "The idea that it is locked up is a myth. If you take companies such as Opodo and ebookers only 9% of their search terms overlap."http://www.travelmole.com/stories/107179.php?mpnlog=1
30 January, 2006People spend the same amount of time online as they do watching TV
Respondents to a U.S. consumer survey said they spend 14 hours a week on line, which is the same amount of time in front of a television, JupiterResearch said.http://www.techweb.com/wire/ebiz/177105434
27 January, 2006
MSN Advertising Up, More Investment Upcoming
Advertising revenues grew 12 percent year-over-year at MSN in Microsoft's fiscal second quarter amid ongoing investments in the area the company said would continue.http://www.clickz.com/news/article.php/3580991
27 January, 2006
Online sales soar 60% latest ATOL figures show
The total number of passengers ATOL-protected by major online operators increased by 60% last year to 1.025 million from 640,000, according to figures released today.http://www.travelmole.com/stories/107105.php?mpnlog=1
24 January, 2006
AdWords Tries Four Lines: Super Sized AdWords
A Google spokesman confirmed they are running limited trials with more content.http://www.seroundtable.com/archives/003160.html
24 January, 2006
Google co-founders cash in
Last month, the 32-year-old celebrity co-founders of Google each sold more than £90 million worth of their company's stock.http://news.zdnet.com/2100-9588_22-6030223.html?tag=zdnn.alert
23 January, 2006
‘US Online Spending Up 33% In '06
Online consumer spending excluding travel for the first three weeks in January came to $5.5 billion--up 33 percent from $4.1 billion last year at this time, according to new data from comScore Networks.http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=38811&Nid=17896&p=322934
18 January, 2006
Google rated the best search engine in China
Despite trailing Chinese traffic leader Baidu, Google is rated the best search engine in China, according to new research from Keynote Systems.http://searchenginewatch.com/searchday/article.php/3578201
17 January, 2006
Pay per click continues to grow
‘ US online advertising spend worth around £7 billion in 2005http://www.smartmoney.com/sectorpatrol/index.cfm?story=20060117
12 January, 2006
Google Looks to Patent Mobile Click-to-call Ads
Google is seeking protection for a kind of ad that would trigger a phone call instead of rendering a new page when clicked.http://www.clickz.com/news/article.php/3576931
9 January, 2006
‘US Internet advertising spend up 22% in 2006
On-line sales companies continue to take up market share.http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=060109
9 January, 2006
American Search Spending To Double By 2010
The ‘US-based Search Engine Marketing Professionals Organization forecast that spending will reach £6 billion by 2010.http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=38247
6 January, 2006
Google Advertising is the biggest story of 2005
‘ US media analysts reflect on the dramatic rise to prominence of Google.http://www.adage.com/news.cms?newsId=47354
3 January, 2006
Google 2005 end-of-year Zeitgeist
Leonardo da Vinci makes a come-back!http://www.google.com/intl/en/press/zeitgeist2005.html
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